Asia Pacific Journal of Marketing and Logistics
Issue(s) available: 146 – From Volume: 5 Issue: 2, to Volume: 36 Issue: 3
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Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity
Mir Shahid Satar, Raouf Ahmad Rather, Shadma Shahid, Jamid Ul Islam, Shakir Hussain Parrey, Imran KhanAdopting a self-congruence theory (SCT) and service dominant logic (SDL)-informed perspectives; we develop a model that investigates the interface between social media involvement…
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias
Eunsong Yim, Kwangmin ParkThis research aims to elucidate why consumers decide to eat meals that seem to be higher in calories and salt, despite their goal being to consume fewer calories and sodium…
Color congruence on Instagram: the role of flow and aesthetic experience
Pin Luarn, Chiao-Chieh Chen, Yu-Ping ChiuSocial media has emerged as a prominent platform for marketers and brands to disseminate brand-related information. This study aims to investigate the impact of color congruence…
Research on mechanism of servant leadership on employees' customer-oriented deviance: the mediating role of psychological security and the moderating role of error management climate
Yi Zhang, Jingyi Zhao, Jian QinIn the era of the service economy, the personalized needs of customers are increasing rapidly. It often occurs that front-line employees bend organizational rules to help…
The impact of the collaborative consumption triangle on purchasing intentions within online food delivery platforms
Fei-Fei Cheng, Meng-Hsu Hsu, Chin-Shan WuThis study adopted the collaborative consumption triangle to explore the influence of online food delivery platforms (OFDP) on consumer purchase intentions. It investigates the…
Unraveling the mechanism of social media application addiction among college students: the moderating role of self-regulation
Hao Zhang, Mengjie Dong, Xueting ZhangThis study seeks to explore the impact of “fear of missing out” (FOMO) and “psychological enhancement” (PE) on addiction to social media applications, subsequently influencing…
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode
Jie Wu, Nan Guo, Zhixin Chen, Xiang JiThe purpose of this paper is to analyze manufacturers' production decisions and governments' low-carbon policies in the context of influencer spillover effects.
E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction
Fazila Jalil, Jianhua Yang, Manaf Al-Okaily, Shafique Ur RehmanThis study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain…
Exploring users’ adoption intention of virtual try-on apps: how users’ individual characteristics affect post-use feelings
Wen Hua, Yidong Liu, Zongdeng Zhang, Meng Li, Xiaofan YuTo gain a deeper understanding of the determinants impacting the intention of Chinese young consumers to utilize virtual try-on apps (VTOs), this study adopts a modified version…
Channel selection strategy: based on buy online and pick up in-store cooperation
Hao Li, Changhui CaoThis paper investigates the buy online and pick up in-store cooperation (BOPSC) of online and offline retailers. Specifically, this study solves the following questions: (1) What…
Supplier selection for carbon emission reduction collaboration in green supply chain using an improved multi-criteria decision-making method
Qing Wang, Xiaoli Zhang, Jiafu Su, Na ZhangPlatform-based enterprises, as micro-entities in the platform economy, have the potential to effectively promote the low-carbon development of both supply and demand sides in the…
Dual effects of time length as experiential marketing elements in We-media videos
Shiqi LiThis study aims to uncover the underlying mechanism between the time length of We-media videos and customer satisfaction (CS)/participation (CP) based on experiential marketing…
How to promote consumers’ imaginative use in online shopping platforms: the matching effect of character cues and product types
Run Zhou, Xuebing DongThe symbolic presentation of products through images in online environments allows consumers to use or experience products only through imagination. Existing literature has…
The effect of opinion leadership and spirituality on recycling intention: insights from attractive, expert and religious influencers
Gunaro Setiawan, Denni ArliThe present study investigates the impact of opinion leadership and spirituality from three types of social media influencers (SMIs) on individuals’ intentions to conduct…
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Sriparna Basu, Keng-Boon OoiThe main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context.
Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor
Cong Cao, Chengxiang Chu, Xinyi Ding, Yangyan ShiAs live streaming becomes a widely used online sales mode, previously content-centred anchors are attempting to switch to e-commerce live streaming. The purpose of this research…
The impact of subjective consumer knowledge on consumer behavioral loyalty through psychological involvement and perceived service quality: sports clubs
Jianping Hu, Xinjiang Ye, Shengyu GuThe study advances an enhanced model encompassing psychological involvement, denoted as the psychological continuum model (PCM) and perceived customer service quality as…
Mobile banking app experience of generation Y and Z consumers
Neeru Sharma, Meena Sharma, Tejinderpal SinghThe study investigates whether the customer experience, satisfaction and continuance intention interrelationships in mobile banking services vary across Generation (Gen) Y and Gen…
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China
Ting Cui, Shenlong Tang, Siti Hasnah HassanDespite the enormous benefits, smart homes (SHs) are still not widely adopted by residents in China. Furthermore, research on the intention to use SHs has overlooked the role of…
Exploring the drivers of AI-seeking intention among AI community canteen customers
Hung-Che Wu, Sharleen X. Chen, Haonan XuThe purpose of the present research is to address the issue by conceptualizing artificial intelligence (AI) experience quality and its dimensions, and furthermore, to empirically…
A study of the mechanism of the types of emotions in retailers' review request text on consumers' reviewing intention
Jikai Zhu, Pengyu Li, Jingbo ShaoThis study aims to delve into the varying impacts of different types of emotions conveyed through retailers' review request texts on consumers' intention to write a review.
Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises
Junsung Park, Joon Woo Yoo, Heejun ParkThe purpose of this paper is to examine the resistance behavior of smart factories in small and medium-sized enterprises (SMEs). Drawing upon dual factor perspective, this study…
The influence of country-of-origin on consumers' purchase intention: a study of the Chinese smartphone market
Francisco Javier Blanco-Encomienda, Shuo Chen, David Molina-MuñozDue to the intense rivalry in the smartphone market, manufacturers of mobile phones are becoming increasingly interested in knowing the factors that influence consumers' purchase…
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
Yi Zhang, Tianqi Zhang, Hang Zhou, Jian QinPeople usually try to avoid uncertainty. Recently, however, uncertainty has become an emerging marketing tool in the hedonic product industry. In the case of blind box…
A systematic literature review on vlog marketing: thematic analysis and future research directions
Peilin Zhang, Najmul Hasan, Raymond Chiong, Chih-Wei (Fred) ChaoThe aim of this study was to conduct a systematic literature review (SLR) on vlog marketing. The focus was to analyse the major themes in this field and provide insights for…
An implementation of climate-related financial policies to promote a nation’s participation in global value chains: evidence from an international database
Lê Thanh HàThis study aims to investigate two issues: (1) a nexus between climate-related financial policies (CRFP) and global value chains (GVC) and (2) the government’s policies to help…
How employee mindfulness influences the retention intention of technology employees: multiple mediation effects of affective commitment and organizational identification
Jianxi Liu, Yu Gan, YiJun ChenThis study delves into the impact of mindfulness on the retention intention of technology employees, with a particular focus on the mediating variables of affective commitment…
The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage
Ziyuan Xu, Yuanyuan Cao, Hirotaka MatsuokaThe impact of various factors on how TV sports audiences perceive sport event sponsors’ billboards around sports facilities has been the subject of extensive research. Despite…
Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling
Li Huang, Xi Song, Matthew Tingchi Liu, Wen-yu Chang, Guicheng James ShiThe purpose of this study is to provide a nuanced understanding of the marketing placebo effect (MPE) of products with reduced sugar labeling and how it forms certain perceptual…
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation
Shuman Wang, Chunlin Yuan, Yue Liu, Hakil MoonThis paper explores how the blockchain food traceability system (BFTS) affects consumers' affective brand commitment and subsequent willingness to pay premium prices.
Understanding the Chinese online fresh agricultural market through the extended technology acceptance model: the moderating role of food safety trust
Jingjing Xing, Jun Zhang, Xue WangThis study investigates how food safety trust works as a critical moderator in the Chinese online fresh agricultural market based on an extended technology acceptance model.
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption
Syam Kumar, Jogendra Kumar NayakThis study aims to establish that the relationship between the risky indebtedness behavior (RIB) of consumers and their attitude toward adopting buy-now-pay-later (BNPL) is not…
Consumers’ evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal
Hanna Shin, Yan Li, Nara YounThe authors investigated the factors influencing consumer evaluations of advertisements for ethical luxury products that incorporate animal rights and protection concerns. The…
Perceived risk-based sport spectator segmentation during the pandemic situation
Taeahn Kang, Rei Yamashita, Hirotaka MatsuokaAlthough many attempts to discover key segments of sport spectators have been extant, little segmentation effort has been made to reflect pandemic situations such as the COVID-19…
A streamlined survey instrument to moderate university students' grades for group projects
Stephen DixThe aim of this paper is to generate a streamlined, transparent and effective instrument to fairly measure the contribution made by each student to a group project within a higher…
The more attention you get, the better you feel? A study on the influence of being envied on inconspicuous consumption
Siyun Wang, Feng Li, Huanzhang WangFrom a relational maintenance perspective, this study explores the impact of being envied (benignly vs maliciously) on consumers' feelings of social anxiety and its influence on…
Quick-commerce: green initiatives on customer brand engagement
Rambabu Lavuri, Shilpa Kokatnur, Park ThaichonThe study examines quick-commerce (Q-commerce) green initiatives' (GI') impact on consumer brand engagement by mediating [perceived value (PV) and environmental concern (EC)] and…
Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour
Garima Sahu, Gurinder Singh, Gurmeet Singh, Loveleen GaurWith over-the-top (OTT) streaming services rapidly transforming the media industry and saturating the market, the authors' study seeks to enrich the goal-directed behaviour model…
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective
Shoukai Jiao, Xianliang Wang, Chao Ma, Yiran DengBased on the “S-O-R” and attachment theories, this paper constructs a research model of the platform attribute factors of sports short video live e-commerce on consumers'…
Dynamic, technological and marketing capabilities in MSMEs’ recovery from COVID-19 – the moderating role of organizational learning
Girish Prayag, Mesbahuddin Chowdhury, Lucie K. OzanneUsing dynamic capabilities (DCs) theory, the authors assess whether micro, small and medium-sized enterprises (MSMEs) can leverage DCs to improve operational capabilities (OCs…
Sustainability and socially responsible food consumption: an empirical investigation based on self-awareness and self-congruity theories
Shahid Rasool, Roberto Cerchione, Piera Centobelli, Eugenio Oropallo, Jari SaloThis study aims to highlight the impact of altruistic-self and hunger awareness on socially responsible food consumption through the lens of self-awareness and self-congruity…
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
Jinhua He, Jiaxin Xiang, Jing WangThis study explores the influence of heritage brand extension on consumer purchase intention and analyses the effects of pop culture involvement. The extension of heritage brands…
What motivates users to keep WhatsApp statuses: a scale development study
Murugan Pattusamy, Prasanta Kr ChopdarDespite the immense popularity of WhatsApp, there needs to be more reliable and valid scales for identifying and measuring users' motivation behind frequent WhatsApp status…
A closer look at geographical indicators: how food labels influence product values, authenticity and willingness to pay premium prices
Kenneth Fu Xian Ho, Fang Liu, Liudmila TarabashkinaThe effects of country-of-origin (COO) cues on product evaluations are well documented. However, research on the relative effects of COO compared to other geographical indicators…
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect
Won-jun Lee, Moon-Kyung ChaThe non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to…
Consumer perceptions of the ethicality of re-targeting online advertising
Denni ArliOnline advertising becomes an essential tool to reach the target audience. One of the most widely used strategies is re-targeting. Firstly, this study explores the impact of…
The impact of mascot attributes on sponsorship effectiveness the case of “Bing Dwen Dwen” at the Beijing winter Olympics
Zhenhua Quan, Wenjie Qian, Jianhua MaoThe purpose of this article is to explore the relationship between the attributes of Olympic mascots and their impact on sponsorship effectiveness. Based on a multiattribute model…
Why dropping intention of attention to YouTuber channels?
ChienHsing Wu, Shu-Chen Kao, Jung-Chen ChenSocial participation and user-generated contents have engendered an era when “any receiver can be a provider.” Although studies have emphasized on increasing the number of…
Curvilinear effects of corporate philanthropy on stakeholders and financial performance
Jungwon Lee, Ohsung Kim, Cheol ParkThe purpose of this study is to analyze the nonlinear effects of corporate philanthropy on the responses of both internal and external stakeholders as well as its impact on…
Cultivating loyalty in fast food through marketing cues
Hasliza Hassan, Ser Chee Lim, Muhammad Sabbir RahmanCultivating customer loyalty is extremely crucial for fast-food players to remain competitive in the industry. This research is discovering the path to cultivate customer loyalty…
Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform
Xing Zhang, Yongtao Cai, Yiwen Li, Yan ZhouThis paper aims to clarify the impact of information asymmetry on users' payment rates and examine the role of perceived uncertainty (PU) and acceptable price (AP) in the…
How does frugality influence customer complaints through the mediation of the zone of tolerance? Empirical evidence from Chinese consumers purchasing Shanzhai products
Ming Lin, Mu Tian, Yifan Wang, Libing ShuThis study aims to investigate whether frugality increases customer complaints via the mediating role of the zone of tolerance (ZOT) of quality for Shanzhai products…
Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
Abdul Aziz Azdel, Khairil Wahidin Awang, Raja Nerina Raja Yusof, Mohd Hafiz HanafiahThis paper delves into the multi-faceted factors influencing the adoption and utilisation of online travel agencies (OTAs) for reserving hotel accommodations. The study aims to…
An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market
Nguyen Sinh My, Long T.V. Nguyen, Hiep Cong PhamProperty developers identify the vital role of social media brand engagement (SMBE) in sustaining their businesses in competitive marketplaces, but it remains underexplored. This…
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery
Arvind Shroff, Bhavin J. Shah, Hasmukh GajjarPay-what-you-want (PWYW) is a pricing strategy implemented in a variety of settings like supermarkets and museums, in which consumers determine the price they are willing to pay…
Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation
Jihye Park, Min Zhang, Seunghyun Yoo, Hannah Gloria KwonThis study investigates the effects of vertical direction and rotation of English loan brand names in East Asian languages (Chinese and Korean) on processing fluency, perceived…
Blockchain-based Logistics 4.0: enhancing performance of logistics service providers
Jiajun Tan, Wai Peng Wong, Chee Keong Tan, Suriyan Jomthanachai, Chee Peng LimTechnology is the lifeline for the logistics industry, and it has been immensely disrupted by the emerging blockchain technology. This paper has two main objectives. The first is…
The impact of reference price effect on pricing decisions
Chen-hao Wang, Yong Liu, Zi-yi PanThe paper attempts to discuss the impact of reference price effect on pricing decisions.
Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products
Xiaosong Dong, Hanqi Tu, Hanzhe Zhu, Tianlang Liu, Xing Zhao, Kai XieThis study aims to explore the opposite effects of single-category versus multi-category products information diversity on consumer decision making. Further, the authors…
Exploring the effects of virtual annotation background display mode and transparency through a 360-degree panorama approach to online shopping
Weimin Zhai, Zhongzhen Lin, Biwen XuWith the rapid development of technology, 360° panorama on mobile as a very convenient way to present virtual reality has brought a new shopping experience to consumers. Usually…
The impact of new energy vehicle information sources on mass consumers' purchase intentions: an investigation in China
Yongqing Xiong, Qian Cheng, Yukang Xiong, Mingyan LiaoThis study aims to investigate the impact and mechanism of new energy vehicle (NEV) information sources (IS) on mass consumers' purchase intentions (PIs) in China.
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms
Xiaojing Zhang, Yulin ZhangThis study highlights the impact of mental accounts on a user's decision-making regarding payment schemes and aims to determine the pricing strategy for the first-enjoy-after-pay…
The effect of goal type of user-generated content on consumers' compensatory consumption behavior
Hao Zhang, Dewen Meng, Xiaolin LvThe purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers' intention of within-domain and across-domain compensatory…
The role of transactive memory system of inter-organizational collaboration in innovation and performance
Ami Fitri Utami, Arnold Japutra, Sebastiaan van Doorn, Irwan Adi EkaputraThis study assesses how the transactive memory systems (TMS) framework extends to cross-organizational ties. This research also treats TMS dimensions (i.e. knowledge…
The new ecological paradigm and consideration of future consequences; an integrated approach
Pranjal Pachpore, Prashant Kumar, D. Israel, Sanjay Patro, Sumit Kumar MajiThe purpose of this paper is to narrow the research gap by examining the relationship between new ecological paradigm (NEP), consideration of future consequences (CFC), the…
Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea
Takumi Kato, Yuko Endo, Sayu Fujiwara, Yu Zhu, Takahiko Umeyama, Susumu KameiAs a measure against plastic waste, Coca-Cola and Evian have begun introducing label-free plastic bottles. Food labels have long been recognized as an important marketing tool…
Dollar or percentage? The effect of reward presentation on referral likelihood
Hao Chen, Shuangkang HaoAddressing the significant differences between referral programs and traditional promotional marketing, this paper aims to investigate and examine the impact of how reward-related…
Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret
Isaac Cheah, Anwar Sadat Shimul, Brian 't HartThis research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and…
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, Park ThaichonThis study examined the differential effects of printed advertisements with luxury and nonluxury brands on consumer brand attitude persuasion using a qualitative experimental…
A brand loyalty–risk framework in the luxury watch market
Pedro Silva, António Carrizo Moreira, Sílvia Almeida, Victor MoutinhoIn a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment…
Does traffic means sales: evidence from Chinese live streaming commerce market
Kaimeng Zhang, Zhongxin Ni, Zhouyan LuThis research paper aims to investigate the critical factors influencing the live commerce industry and their implications for Key Opinion Leaders (KOLs) and brands.
Environmental concern and purchase intention of pre-loved luxury products: a moderated mediation model
Gunjan Malhotra, Shipra ShaiwaliniThis research paper aims to examine consumers' perceptions and behaviours towards “pre-loved luxury fashion products” and focusses on analysing the moderating influence of…
The ADEPT service quality model and distinct perceived value for strategic marketing management: the moderating effect of knowledge-learning experience
Dae Hui LeeThe first purpose of this study is to identify the suitability of a framework that includes ADEPT (i.e. ambience, delivery, environment, product and technology) service quality…
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study
Cong Doanh Duong, Thi Loan Le, Eun-Mi Lee, Katarzyna Gadomska-LilaThis cross-culture study aims to investigate how two cultural values, collectivism (COL) and long-term orientation (LTO), integrate with each other to trigger green consumption.
Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model
Gaopeng Zhang, Linfan Wang, Hu MengBased on the knowledge-attitude-behavior model, this study is aimed at investigating the influential mechanism underlying the purchase of green clothing by dividing this clothing…
Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications
Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Ming-Tsung Lee, Yung-Chuan Huang, Maria Carmen B. LapuzThis study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a…
The effects of positive personality on life insurance salespeople's customer orientation
You-Chien Tsung, Lu-Ming TsengStudies have shown that customer orientation has a substantial impact on a business's success. This study examines the effects of positive personality on salespeople's proactive…
How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market
Clement S.F. Chow, Wing Chi Chow, Weng I. Leong, Shizhe ZhengWestern manufacturers have often benefited from the Country-of-Origin (COO) effect when a product is launched into emerging markets. The authors examine if this still holds true…
Social media marketing activities and luxury fashion brands in the post-pandemic world
Adnan Muhammad Shah, Mudassar AliSocial media has broadened the scope of luxury brand marketing and has emerged as a salient tool for Internet marketing campaigns in the post-pandemic world. Under the theoretical…
The effects of team diversity on promoting sustainable luxury products
Sara Quach, Felix Septianto, Park Thaichon, Billy SungThis research examines the effect of team diversity on customer behavior (purchase likelihood) associated with sustainable luxury products and further considers the mediating role…
Influences of persona self on luxury brand attachment in the Metaverse context
Juran Kim, Joonheui BaeThis study aims to examine the effect of actual and persona self-congruence on luxury brand attachment and the effects of luxury brand attachment on attitude toward luxury brands…
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business
Fabio DumaIn contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to…
Influencing factors of Chinese consumers' purchase intention towards sustainable luxury
Huaxia Yang, Jinlong Cheng, Allen D. Schaefer, Shion KojoThe authors examined the influence of perceived value on consumer attitude and purchase intention (PI) and the relationship between attitude and PI towards sustainable luxury…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau